The ultimate goal of any sales copy is to get the reader to take some type of action.
Unfortunately, what often happens is, nothing. The reader doesn’t feel compelled to click the link or call the phone number so they leave empty handed. The reason for this failure generally lies with the words being used. Readers rarely take the initiative or make a decision without being persuaded to do so. You have to give them a reason to take action.
When writing copy, stop and consider what emotions or circumstances would prompt your reader to take action. Working in conjunction with the hook and the call to action, these motivating phrases will help influence readers to buy or follow through with whatever action you are asking them to take.
When writing motivational phrases, you can highlight a positive – order now and something good will happen “order now and get a bonus” or a negative – if you don’t order now, something bad will happen “wait till tomorrow and you’ll have to pay twice as much”.
Here are some motivating phrases you can use in your copy.
Before its gone forever
Seats will be sold out anytime soon
Only limited copies available
Flying off the shelf
Selling out fast
Once in a lifetime opportunity
Your competitors are reading this too
Secure your copy before time runs out
For the next 72 hours only
For a limited time only
110 90 76 copies left
Get it now before it's too late
It won't be up for long
It's now or never
Time waits for no man
Time is a factor
This won't last forever
Don't wait anymore
I don't know if I can put this up much longer
Running out of time
Once in a blue moon
You'll never see it again
Remember, your purchase is 100% guaranteed.
If you don't like _____, I want you to request a refund.
Imagine how much money you’ll lose if you do not invest in your future with _______.
There are only <number> copies left so get yours now.
Think about all the _____ you can get with our _____
Don't think. Don't wonder. Just try us out.
Test drive ______ for the next 90 days after your purchase
What have you got to lose, except a chance to try it out?
Give us a chance to help you out
It's your success or your money back
I'll let others tell you why _______
If they can do it, so can you
We hope to see your testimonial in this page too.
Get everything you need for one price.
It will cost you more, if you _________
As you read this page, thousands of other people are reading too
Only you and [limited number] other people can have the privilege of__________ There's nothing else out there quite like ______
Get instant access to _______
Act now to ______
Starting this second, you can ______
More value for the money when you _______ Boost your _______ by tonight