Signage Consultation and Site Surveys

Whether you are starting a new business or improving your current exterior, you need Effective Signage! The question is - who do you call? What are the zoning regulations in your area? What kind of signs should YOUR business choose? These are important questions for your business.

In order to best serve our customers and our community, we have prepared a comprehensive presentation that shows you how to capitalize on your greatest asset - your business location and it's exposure to traffic.

We survey your location, determine what suits your business profile and provide you with design and signage solutions that are the BEST choices for your unique location. We strive to create the RIGHT signage solution for you. Our network of professional allies and installers work closely with us to get you the best result.

Because I am passionate about what I do, I take it for granted that most other small business owners are, too. They are good at what they do. They call me needing a sign and I'd make them just what they wanted. I did that for years; making beautiful signs based on what the client thought he or she wanted and could afford. Beautiful as those signs were, often they were far too small or suffered from too much copy or something else. Why?

I've learned something very important in the years I've spent becoming a professional in the sign business and it's this:

When you are in an industry that works with all kinds of different business and enterprises,  you have the ability to gain a "bird's eye" view of the business landscape.  You can see the commonalities and the differences, learn what works, and what doesn't... and it's a profound fact that Signage, properly made and professionally installed - is literally the SINGLE MOST important factor in the success or failure of a business.  Don't believe me - I didn't make this up... the U.S Government Small Business Administration says so!

So, if Effective Signage is most important to a business why are there so many Ineffective Signs? Poorly designed, too small, broken lights, faded lettering, cracked plastic, cheap banners... they're everywhere!!!  You see them on every street and road in America.

I'll tell you why: it's our fault, my industry, the sign industry. Most of us involved in the creation side of the sign process have been more focused on building what you asked for, instead of discovering what you truly needed and designing a scientific strategy that would do what signage is supposed to do: earn you more profits every day they are up!

You see, the sign industry has evolved as a 'craftsman industry' - graphic designers and artists, sign painters, welders, carvers, sculptors - all making different kinds of signs to serve the needs of a growing and moving culture. There are all kinds of talented people capable of producing great work, but because they don't fully know the impact that their work has on the bottom line, they often end up making signs that can actually harm a business's chance of success in the long run.

I hate to say it, but even today with franchise sign shops like Sign*A*Rama and SignMarts there is a giant lack in communicating the distinction between Identifying a business and Advertising a business. When it came to the all-important subject about how signs can make or break a business, there was simply no education to be had.

Some of us in the sign world have woken up, gotten educated and learned the FACTS that can mean YOUR success - or your failure. They are Very Simple, as most profound truths are, but they can spell the difference between your business thriving or just surviving. Don't you own to yourself to identify RIGHT NOW how you can make your business more profitable? CLICK HERE TO READ MORE